Director of Demand Generation - Remote

Overview

The Director of Demand Generation will lead strategic initiatives to drive lead generation and pipeline growth at SmartRent, collaborating with sales, product, and marketing teams to execute innovative campaigns.

In Short

• Lead the demand generation strategy to drive pipeline growth.
• Execute multi-channel marketing campaigns including webinars and email marketing.
• Collaborate with sales and product teams to align marketing efforts.
• Manage comprehensive strategies targeting new and existing customers.
• Introduce new tools and techniques for campaign performance.
• Develop marketing assets like white papers and case studies.
• Measure campaign performance using data analytics.
• Track key performance indicators (KPIs) for demand generation.
• Mentor and develop a high-performing demand generation team.
• Foster a creative and accountable work environment.

Requirements

• 8-10 years of experience in demand generation or growth marketing.
• 5 years in a management or leadership role.
• Bachelor’s degree in Marketing, Business, or related field.
• Expertise in Account-Based Marketing (ABM).
• Experience with marketing technology tools like HubSpot.

Benefits

• Comprehensive benefits including medical, dental, and vision insurance.
• Flexible and generous PTO.
• Competitive 401(k) with employer contributions.
• Paid parental leave.
• Employee stock purchase plan.