Director of Demand Generation - Remote

Overview

Relay is on a mission to increase the success rate of small businesses through a collaborative money management platform. We are looking for a Demand Generation leader to drive our strategy and grow our team as we enter a pivotal year.

In Short

• Own strategy for Demand Generation, acquiring and converting leads.
• Collaborate with marketing and sales teams to support go-to-market strategies.
• Model lead generation and conversion plans with cross-functional teams.
• Hire and develop a high-performing Demand Generation team.
• Implement educational programming to engage audiences.
• Leverage various channels to drive lead and revenue growth.
• Own Demand Generation KPIs and monitor campaign performance.
• Champion customer empathy in marketing efforts.
• Identify co-marketing partnerships for funnel growth.
• Communicate Demand Generation progress across the organization.

Requirements

• 10+ years of marketing experience, with 6+ in Demand Generation.
• Proven track record in B2B lead generation and strategy ownership.
• Experience collaborating with cross-functional teams.
• Strong leadership skills with a focus on team development.
• Hands-on experience with multi-channel marketing campaigns.
• Deep understanding of customer needs and problems.
• Creative thinker with strong storytelling skills.
• Data-driven approach to optimize marketing campaigns.
• Familiarity with marketing technology stacks.

Benefits

• Competitive salary and equity options.
• Comprehensive health benefits from day one.
• Flexible vacation and time off policies.
• Parental leave with salary top-up for all employees.
• Remote work environment with occasional team meetings.
• Opportunities for personal and professional growth.
• Social connection through company events and networking.