Brand Lead, Canada - Remote

Overview

As a Brand Lead, you’ll be instrumental in establishing Humi powered by Employment Hero as the authority on employment in Canada, driving growth through brand fame, creative campaigns, compelling content, and stand-out events.

In Short

• Shaping our local brand story
• Elevating our brand presence in Canada
• Fostering brand loyalty among our target audiences
• Leading the development of compelling brand narratives
• Developing distinct yet connected campaigns
• Enhancing understanding of target audiences
• Continuously assessing and reporting on effectiveness
• Collaborating with other teams within the business
• Leading and mentoring a growing team

Requirements

• Proven experience working for a startup or scaleup
• 8+ years’ experience in a fast-paced marketing environment
• Hands-on experience leading high-performance content teams
• Ability to generate actionable customer insights
• Understanding of digital marketing channels
• Proficiency with marketing analytics and automation technology
• Experience reporting campaign effectiveness
• Strong drive for excellence
• Excellent written and verbal communication skills

Benefits

• Work remotely with flexibility
• Access to cutting-edge tools
• Collaborate with ambitious colleagues
• Ownership of ESOP in a fast-growing tech company
• Generous paternity leave policy
• Subsidized egg freezing
• WFH office expense budget
• Outstanding learning & development opportunities