Bobbie is a pioneering company dedicated to fostering a parenting culture rooted in confidence rather than comparison. Specializing in European-style infant formula made from purposefully sourced, organic ingredients, Bobbie aims to provide parents with a product they can trust and feel proud to feed their babies, delivered directly to their homes. As the only infant formula in the U.S. designed to meet both FDA and EU standards, Bobbie is co-founded by two mothers and supported by a team of experts, including nutritionists, pediatricians, and lactation consultants. The company recognizes the diverse needs of parents and promotes the message of 'Bottle Boldly,' encouraging parents to embrace their feeding choices without shame.