Category Insights Manager - Remote

Overview

Bobbie is creating a parenting culture of confidence, not comparison, focusing on providing organic infant formula directly to parents. The Category Insights Manager will drive strategic decision-making through deep category analysis and market intelligence.

In Short

• Conduct comprehensive category analysis across infant formula and related baby nutrition segments.
• Develop market intelligence frameworks and track key performance metrics.
• Partner with sales and marketing to translate insights into actionable strategies.
• Create presentations and reports for stakeholders at all levels.
• Lead primary and secondary research initiatives for market intelligence.
• Collaborate with product development teams for innovation opportunities.
• Monitor the regulatory landscape and industry developments.
• Build relationships with industry data providers and research firms.
• Drive cross-functional projects leveraging category insights.

Requirements

• Bachelor's degree in Business, Marketing, or related field; MBA preferred.
• 4-6 years of experience in category management or market research.
• Expertise with market research tools like Nielsen, IRI, or SPINS.
• Advanced proficiency in Excel, SQL, Tableau, or PowerBI.
• Strong analytical mindset and ability to synthesize data.
• Excellent communication skills for diverse stakeholder groups.
• Understanding of retail dynamics in grocery and e-commerce.
• Project management capabilities in a fast-paced environment.
• Curiosity about consumer needs, especially in parenting.
• Familiarity with direct-to-consumer models preferred.

Benefits

• Competitive stock options.
• 401k with employer match.
• 100% employer-covered medical, dental, and vision insurance.
• Flexible Time Off Policy including Summer Fridays.
• 16 paid company holidays and year-end shutdown.
• 16 weeks of paid parental leave.
• One year subscription to Bobbie or Baby's Only.
• $75 monthly internet stipend.
• Co-working space reimbursement.