Senior Lifecycle Marketing Manager | LatAm - Remote

Overview

The Senior Lifecycle Marketing Manager will lead the strategy and execution of multi-channel campaigns that drive engagement, adoption, and revenue growth across the entire customer journey.

In Short

• Design and implement multi-channel campaigns to engage prospects and customers.
• Identify key moments within the customer lifecycle to introduce relevant products.
• Monitor campaign performance and customer behavior to evaluate effectiveness.
• Provide actionable insights to optimize campaigns and improve conversion rates.
• Conduct A/B testing and multivariate experiments across digital channels.
• Partner closely with Marketing, Product, Sales, and Customer Success teams.

Requirements

• 8+ years of experience in lifecycle or growth marketing.
• Deep understanding of integrated B2B lifecycle marketing strategies.
• Proven track record of developing and executing cross-sell and upsell campaigns.
• Strong analytical skills with the ability to interpret data.
• Hands-on experience with marketing automation platforms, particularly HubSpot and Braze.
• Excellent written and verbal communication skills.
• Experience managing large-scale projects across different cultures.
• Self-motivated and adaptable in a fast-paced environment.
• Demonstrates a growth mindset and intellectual curiosity.

Benefits

• Stock grant opportunities based on role and location.
• Additional perks and benefits based on employment status.
• Flexibility of remote work, including optional WeWork access.