Senior Lifecycle Marketing Manager - Remote

Overview

Firstleaf is transforming the $70B US wine market by empowering consumers to experience wine in a personalized way. We understand that wine is a complicated and intimidating category to shop, especially for new wine drinkers. That’s why we exist to make it easy for consumers to confidently try new wines and discover what they love.

In Short

• Develop and execute comprehensive lifecycle marketing strategies.
• Maximize customer lifetime value and minimize churn.
• Lead segmentation and personalized contact strategies.
• Collaborate with cross-functional teams to optimize customer experiences.
• Advise on marketing tech stack and trends.
• Manage external vendor relationships.
• Analyze campaign performance and report on business results.
• Drive customer retention initiatives and reactivation strategies.
• Implement testing and optimization methodologies.
• Support email marketing strategies and initiatives.

Requirements

• 4+ years in a lifecycle marketing role, preferably in DTC or e-commerce.
• Experience with email, CRM, and loyalty initiatives.
• Strong analytical skills with a focus on data-driven decision making.
• Excellent project management and communication skills.
• Knowledge of compliance standards (CAN-SPAM, CCPA, ARL).
• Ability to manage multiple vendor relationships.
• Creative approach to testing and optimizing customer journeys.
• Interest in wine is a plus.
• Familiarity with SQL, HTML, and Google Analytics is desirable.
• Bachelor’s Degree in Marketing, Business, or related field.

Benefits

• Salary: $115k-$130k/year.
• Remote work and unlimited PTO.
• Competitive compensation package with stock options.
• Multiple health insurance choices.
• 401(k) matching and employee assistance program.
• Monthly wine credit with our wine club.