Senior Lifecycle Marketing Manager - Remote

Overview

As a Senior Lifecycle Marketing Manager at Freed, you will play a vital role in formulating, leading, and executing the overall lifecycle strategy to capture trials and leads, nurture them with relevant content, and drive paid subscription growth.

In Short

• Coordinate and manage email marketing communications, nurturing journeys, and engaging customers throughout their entire lifecycle.
• Orchestrate communications to all prospects and customers, including lead nurture campaigns, customer onboarding, upsell efforts, product launches, and more.
• Devise and execute data-informed marketing strategies across conversion, activation, retention, and expansion.
• Oversee the entire lifecycle campaign process, becoming an expert in email marketing, in-app marketing, and segmentation.
• Develop a comprehensive lifecycle journey, mapping every step of the prospect and customer experience.
• Craft nurture campaigns that boost conversion and overall engagement, including customized flows for various lead stages and customer scenarios.
• Collaborate with teams such as product marketing, growth, sales, customer success, and product management to fine-tune messaging for different stages of the customer and prospect journey.

Requirements

• 6+ years of experience in growth or lifecycle marketing, particularly skilled in email program management; experience in the SaaS or health tech technology industry preferred.
• Deep expertise in marketing automation platforms such as Hubspot, as well as in app platforms such as Intercom, and an overall comprehensive understanding of CRM, email, and app systems.
• Strong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative data.
• Experience in segmentation and conversion techniques; adept at quickly turning broad insights into effective actions.
• Ability to work collaboratively in a fast-paced environment.
• Skilled in project management, capable of managing multiple projects and excelling in prioritization.
• Comfort with A/B testing and experimenting with new strategies; adaptability to feedback and results.

Benefits

• Competitive salary and equity in a high-growth company
• Opportunity to make an immediate impact
• Medical, and dental vision provided for US-based employees
• Unlimited PTO
• Company-sponsored annual retreats
• A collaborative, asynchronous remote-first environment