Senior Lifecycle Marketing Manager - Remote

Overview

onX is seeking a Senior Lifecycle Marketing Manager with a passion for the customer journey. This position focuses on conversion and engagement strategies for our Adventure Projects and Backcountry product platforms.

In Short

• Own the end-to-end management of product onboarding and trial-to-purchase conversion.
• Collaborate with product, paid media, brand, business intelligence, and engineering teams.
• Develop a test workflow with the Backcountry Product Manager.
• Lead mid-funnel performance analysis and customer journeys.
• Generate customer insights through in-app behavior analysis.
• Assist in cross-marketing efforts.
• Consult as a subject matter expert in messaging channels.
• Develop and execute a long-term strategy for funnel growth.
• Prioritize and manage the Adventure Projects website backlog.

Requirements

• 7+ years of experience in lifecycle, email, CRM, and Engagement Marketing.
• Experience with A/B testing across web/ios/android applications.
• Understanding of website user experience.
• Passion for improving customer journeys.
• Experience with customer behavior insights and data.
• Ability to partner with Product teams for program development.
• Strong project management skills.
• Permanent US work authorization required.
• Must be available for travel to Montana bi-annually.

Benefits

• Competitive salaries and annual bonuses.
• Comprehensive health benefits.
• Parental leave plan.
• 401k matching.
• Outdoor adventures and industry perks.
• Flexible time away package.