Senior Lifecycle Marketing Manager - Remote

Overview

As the Senior Lifecycle Marketing Manager, you’ll support ActivTrak’s lifecycle programs for the full journey of audiences who enter the ActivTrak ecosystem.

In Short

• Develop an in-depth knowledge of our customers (future, current and past ones) and their buyer journey
• Define and implement programmatic campaigns that align with quarterly initiatives
• Determine and monitor Key Performance Indicators (KPIs) for success across the buyer’s journey
• Own our customer advocacy program across third-party sites like G2, TrustRadius and more
• Create and execute multi-channel lifecycle campaigns across email, in-app notifications, re-targeting and more
• Manage monthly communications with customers
• Support webinar planning, strategy and execution
• Write & edit copy for webcast abstracts, emails and more
• QA and approve lifecycle communications
• Continue, evolve and manage our peer review programs across TrustRadius, G2, Capterra and more
• Coordinate complex lifecycle workflows from end to end

Requirements

• Project manage lifecycle campaigns from conception to reporting
• Define content strategy to support lifecycle campaigns

Benefits

• Collaborative work environment
• Opportunity to create customer advocacy
• Engagement with multiple departments