Senior Manager, Lifecycle Marketing - Remote

Overview

As a Senior Manager, Lifecycle Marketing, you will develop and execute comprehensive strategies that enhance customer engagement, retention, and revenue growth, leveraging data-driven insights to craft personalized, multi-channel campaigns.

In Short

• Develop and lead a multi-channel lifecycle marketing strategy.
• Manage and mentor a team of lifecycle marketing professionals.
• Utilize customer data for audience segmentation.
• Oversee the creation of automated workflows and customer journeys.
• Collaborate with product and analytics teams.
• Lead A/B testing and experimentation.
• Define and monitor KPIs for program success.
• Oversee campaign execution across various channels.
• Drive innovation in lifecycle marketing.
• Present performance updates to senior leadership.

Requirements

• 8+ years of experience in lifecycle marketing or related field.
• 5+ years in people leadership roles.
• Expertise in marketing automation platforms.
• Strong analytical skills and experience with A/B testing.
• Bachelor's degree in marketing or related field.

Benefits

• A generous benefits program including medical, dental, and vision.
• Flexible paid time off.
• Equity in a rapidly growing startup.
• Monthly tech reimbursements.
• A culture built on innovation.