Senior Lifecycle Marketing Manager - Remote

Overview

Firstleaf is transforming the $70B US wine market by empowering consumers to experience wine in a personalized way. We understand that wine is a complicated and intimidating category to shop, especially for new wine drinkers. That’s why we exist to make it easy for consumers to confidently try new wines and discover what they love.

In Short

• Responsible for developing and executing lifecycle marketing strategies.
• Maximize customer lifetime value and minimize churn.
• Guide segmentation approach and develop personalized contact strategies.
• Collaborate with cross-functional teams to optimize conversion rates.
• Analyze campaign performance and report on business results.
• Manage external vendor relationships.
• Implement segmentation strategies using data.
• Drive customer retention and satisfaction.
• Optimize multi-channel marketing strategies.
• Support email marketing initiatives.

Requirements

• 4+ years of experience in lifecycle marketing.
• Deep experience in email, CRM, and loyalty initiatives.
• Proven ability to analyze data and track performance metrics.
• Excellent project management skills.
• Strong written and verbal communication skills.
• Eligible to work in the United States.

Benefits

• Salary: $115k-$130k/year.
• Remote work and unlimited PTO.
• Competitive compensation package with stock options.
• Health insurance choices with medical, dental, and vision coverage.
• 401(k) matching and employee assistance program.
• Monthly wine credit with our wine club.