Senior Lifecycle Marketing Manager - Remote

Overview

Headspace is seeking a Senior Lifecycle Marketing Manager who’s passionate about creating meaningful, personalized experiences that support our members’ mental health and wellbeing. In this role, you’ll craft thoughtful, data-driven lifecycle strategies that deepen engagement and help members get the most out of their Headspace journey—delivering the right message at the right time, through the right channel.

In Short

• Lead the strategy and end-to-end experience of thoughtful, personalized lifecycle marketing campaigns that deepen engagement and drive retention.
• Work closely with cross-functional product partners to strategize & support member experiences inside/outside the app, proposing innovative solutions, leveraging qualitative and quantitative data to inform plans.
• Design and optimize multi-channel touchpoints (i.e. email, SMS, push, in-app) to deliver timely, relevant experiences that support members throughout their journey.
• Understand core metrics and build an experimentation plan to drive initiatives, prioritized by key objectives, level of effort, opportunity size.
• Develop and utilize engagement frameworks and playbooks to drive experimentation, providing subject matter expertise to cross-functional partners.
• Strong communication with cross-functional partners and leadership; present to leadership and teams experiment details, results, learnings, next steps in an effort to drive seamless alignment.
• Drive innovation by leveraging AI to scale personalized engagement.

Requirements

• Experience in app-based subscriptions.
• Consumer engagement and retention experience.
• Using Braze to execute & report on campaigns.
• Proven track record of engagement experiments that have drive impact.
• Strong communication skills & cross-functional partnerships.
• Ability to interpret data, define success metrics, and iterate based on performance insights.
• Growth mindset - passionate about learning, iterating quickly, implementing.

Benefits

• Base salary range of $99,000 - $158,000.
• Stock awards.
• Comprehensive healthcare coverage.
• Monthly wellness stipend.
• Retirement savings match.
• Lifetime Headspace membership.
• Generous parental leave.
• Paid performance incentives for eligible roles.