Senior Lifecycle Marketing Manager - Remote

Overview

Lyra Health is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders to improve access to effective, high-quality mental health care for their employees and their families.

In Short

• Lyra Health is seeking a Senior Lifecycle Marketing Manager.
• Role involves developing and executing lifecycle marketing strategies.
• Focus on consumer engagement, retention, and revenue growth.
• Requires strong understanding of marketing automation tools.
• Position is available hybrid or fully remote within the USA.
• Responsibilities include designing member journeys and segmentation strategies.
• Lead a team and monitor campaign performance metrics.
• 10+ years of marketing experience required.
• Experience with CRM platforms like Salesforce Marketing Cloud is essential.
• Creative self-starter with strong communication skills.

Requirements

• 10+ years of marketing experience.
• 3+ years in lifecycle marketing.
• 2+ years of people management experience.
• Knowledge of CRM platforms.
• Strong data analysis skills.
• Ability to work with data engineering and analytics teams.
• Creative project management capabilities.
• Strong verbal and written communication skills.
• Experience in regulated environments is a plus.

Benefits

• Opportunity to impact millions of lives.
• Work with industry leaders.
• Dynamic and collaborative team environment.
• Flexible work arrangements.
• Comprehensive benefits package.