Senior Lifecycle Marketing Manager - Remote

Overview

Headspace is seeking a Senior Lifecycle Marketing Manager who’s passionate about creating meaningful, personalized experiences that support our members’ mental health and wellbeing.

In Short

• Lead the strategy and end-to-end experience of personalized lifecycle marketing campaigns.
• Work closely with cross-functional product partners to strategize member experiences.
• Design and optimize multi-channel touchpoints for timely, relevant experiences.
• Understand core metrics and build an experimentation plan.
• Develop engagement frameworks and playbooks to drive experimentation.
• Strong communication with partners and leadership.
• Drive innovation by leveraging AI for personalized engagement.

Requirements

• Experience in app-based subscriptions and consumer engagement.
• Proven track record of impactful engagement experiments.
• Strong communication skills and cross-functional partnerships.
• Ability to interpret data and define success metrics.
• Growth mindset with a passion for learning and iterating.

Benefits

• Base salary range of $99,000 - $158,000.
• Stock awards and comprehensive healthcare coverage.
• Monthly wellness stipend and retirement savings match.
• Lifetime Headspace membership and unlimited mental health coaching.
• Generous parental leave and paid performance incentives.