Customer Marketing Manager, Adoption & Lifecycle - Remote

Overview

At Bloomerang, we believe change happens on purpose. We champion the power and potential of nonprofits, igniting next-level impact with the team and technology built for purpose. Our powerful giving platform and stellar support enable tens of thousands of nonprofits to raise more, recruit more, and retain more, fueling maximum impact and raising the bar on what’s possible for the nonprofit sector. That's why, even as the nonprofit sector sees declines in giving, Bloomerang customers raise more year over year.

We’re also in the business of creating thriving employees. Join a mission-driven culture built on our core values of Simplify, Care and Act. We know our people are the key to our success, and we’re proud to be home to some of the most innovative and skilled individuals in the workforce today. Come feel invigorated and unstoppable with us!

In Short

• Own and scale lifecycle strategy across onboarding and adoption, driving time-to-value, engagement, payments activation, and revenue growth
• Build and optimize multi-channel customer journeys (email and in-app) using behavioral data, segmentation, and continuous testing
• Develop and embed AI-powered systems and workflows to improve targeting, execution, and decision-making at scale
• Translate customer behavior and lifecycle performance into actionable insights that drive adoption, retention, and expansion
• Establish performance frameworks to measure impact, prioritize initiatives based on ROI, and continuously optimize programs
• Partner cross-functionally to align lifecycle strategy with product and go-to-market initiatives, influencing decisions through data
• Own programs end-to-end and support customer-facing initiatives that drive product adoption, engagement, and education

Requirements

• At least 5 years of experience in Customer, Lifecycle, or Product Marketing within SaaS, with a proven track record of owning lifecycle or product adoption programs end-to-end and driving measurable impact on adoption, retention, payments activation, and revenue
• Strong systems thinker with experience building scalable, repeatable lifecycle programs and embedding AI and automation into workflows for segmentation, optimization, and decision-making
• Hands-on expertise with email and in-app channels (e.g., Pendo), including segmentation, deliverability, UX, and multi-channel journey optimization
• Deep analytical skillset, with experience building performance frameworks, connecting efforts to business outcomes, and prioritizing initiatives based on ROI
• Proficiency with core marketing and customer data platforms (e.g., Salesforce, Marketo, HubSpot, Gainsight, Pendo, etc.) and ability to leverage data across systems effectively
• Demonstrated ability to operate independently in ambiguous environments, owning strategy through execution with a strong problem-solving mindset
• Effective cross-functional collaborator and communicator, able to influence stakeholders, present insights clearly, and support customer-facing initiatives that drive adoption and engagement

Benefits

• You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere.
• You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!
• You’ll receive a 401k match to help invest in your future.
• Everything you need to be successful, shipped right to your door. You got this. We got you.
• The salary range for this position is: $76,100 - $126,800. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws.