Customer Marketing Lifecycle Manager - Remote

Overview

We are looking for a creative, data-driven marketer to enhance customer experiences and build long-term relationships in a SaaS environment, focusing on increasing in-app upgrade and adoption conversions.

In Short

• Develop and own lifecycle program strategy and campaign measurement.
• Manage delivery of programs via CRM platforms.
• Lead roadmap development for Upsell and Adoption programs.
• Continuously improve lifecycle and upgrade experiment roadmap.
• Conduct campaign analysis and develop optimization strategies.
• Work cross-functionally to prioritize program pipelines.
• Design business rules in partnership with teams.
• Represent the marketing team in company-wide projects.
• Manage a team of customer marketing analysts and specialists.

Requirements

• Experience in lifecycle marketing, preferably in SaaS or eCommerce.
• Expertise in planning and executing marketing campaigns.
• Strong written and verbal communication skills.
• Experience in customer segmentation and personalization.
• People management experience.
• Proficiency in data analysis and deriving insights.
• Knowledge of marketing tech stack and CRM platforms.
• Excellent stakeholder management skills.
• Experience with campaign tracking and A/B testing.

Benefits

• Fully remote work environment.
• Mental health and well-being initiatives.
• Generous parental leave policy.
• Paid birthday, study, and volunteering leave.
• Sponsored social clubs and team events.
• Employee Resource Groups for connection and involvement.
• Investment in personal growth and training opportunities.