Senior Customer Marketing Manager - Adaptive Planning - Remote

Overview

The Senior Customer Marketing Manager will lead the global customer advocacy function, focusing on turning customer success into a powerful growth engine through storytelling and engagement.

In Short

• Lead and scale Customer Advocacy & Customer Marketing globally.
• Build a best-in-class customer storytelling engine.
• Create and manage a global customer reference program.
• Influence customer onboarding experiences.
• Manage external agencies and partners.
• Collaborate cross-functionally with Sales, Customer Success, and Product teams.
• Define success metrics for advocacy programs.
• Thrive in both hands-on and leadership roles.
• Familiar with B2B SaaS environments.
• Strong program management and storytelling skills.

Requirements

• 7–10+ years of experience in B2B SaaS marketing.
• Experience in global, matrixed organizations.
• Proven ability to build customer advocacy programs.
• Strong writing and editing skills.
• Experience managing content and video production.
• Ability to translate customer outcomes into marketing narratives.
• Collaborative and entrepreneurial mindset.
• Data-informed approach to marketing.

Benefits

• Flexible work arrangements.
• Participation in the Workday Bonus Plan.
• Annual refresh stock grants.
• Comprehensive benefits package.
• Opportunities for personal and professional growth.
• Supportive and inclusive company culture.
• Collaboration with a dynamic team.
• Access to resources for career development.