Senior Manager, Customer Marketing - Remote

Overview

The Senior Manager of Customer Marketing at G2 will own and evolve customer lifecycle marketing programs, focusing on onboarding, education, engagement, and advocacy to enhance G2's value across various audiences and channels.

In Short

• Lead customer lifecycle marketing initiatives to drive engagement and retention.
• Manage a team of 3 individual contributors.
• Develop integrated, data-driven marketing programs.
• Enhance customer advocacy through testimonials and case studies.
• Collaborate with cross-functional teams for campaign execution.
• Track performance metrics and optimize marketing strategies.
• Utilize data analytics for customer feedback and program measurement.
• Foster a diverse and inclusive team environment.
• Support customer education through webinars and onboarding programs.
• Engage in travel for customer events and team meetings.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 8+ years in customer experience or marketing, with 5+ years in leadership roles.
• Proven success in designing customer marketing programs.
• Strong leadership and coaching abilities.
• Excellent communication and presentation skills.
• Proficiency in data analytics and customer feedback platforms.
• Willingness to travel for events and meetings.

Benefits

• Work in a value-driven, global community.
• Opportunities for professional growth and development.
• Engage in DEI initiatives and philanthropic work.
• Collaborate with a diverse team of professionals.