Senior Customer Marketing Manager - Remote

Overview

Vimeo is the leading all-in-one video software solution for businesses. We empower organizations of all sizes to create, manage, and share high-quality video content to drive engagement, communication, and growth. From live streaming and video editing to hosting and analytics, Vimeo provides a comprehensive platform for businesses to leverage the power of video. We are dedicated to fostering a vibrant community of creators and businesses, and we are looking for a passionate Customer Marketing Manager to help us amplify their stories.

In Short

• Lead customer advocacy and engagement initiatives in a B2B SaaS environment.
• Develop strategies for customer advocacy programs focused on referrals and testimonials.
• Utilize platforms like Deeto to manage and optimize advocacy initiatives.
• Shape and manage customer story strategy and case study processes.
• Drive positive reviews and ratings on platforms like G2 and Trustpilot.
• Enhance customer engagement and retention through targeted communication strategies.
• Lead the creation of customer success stories and video content.
• Define and track key performance indicators for advocacy programs.
• Collaborate with sales and product teams to align marketing initiatives.
• Report on program effectiveness and influence future strategy.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• 5 - 7 years of experience in customer marketing or related roles.
• Proven track record in developing successful customer advocacy programs.
• Experience managing customer reviews on platforms like G2.
• Strong understanding of customer engagement strategies in SaaS.
• Excellent communication and analytical skills.
• Ability to work independently and collaboratively.
• Experience with CRM software like Salesforce or Hubspot.

Benefits

• Competitive salary and comprehensive benefits package.
• Paid time off and generous 401k match.
• Health Savings Account (HSA) and Flexible Spending Account (FSA).
• Fertility reimbursement and wellbeing resources.
• Diverse and inclusive workplace culture.