Senior Customer Marketing Manager - Remote

Overview

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally.

The Role

We’re hiring a Customer Marketing Manager to own Paddle’s customer storytelling, advocacy, and community-building efforts, supporting both our PLG and sales-led motions. This role turns customer success into scalable proof, and customer engagement into long-term advocacy that drives acquisition, conversion, and expansion.

You’ll develop high-impact case studies, testimonials, and references, while also building community connections that fuel events, ABM, campaigns, and content. Crucially, you’ll act as a conduit for customer insights, capturing and surfacing key feedback themes from our most engaged customers to influence GTM strategy, messaging, and product development.

You’ll operate across marketing, sales, and customer success to ensure that the voice of our customer is not only heard but leveraged to accelerate growth.

In Short

• Build and maintain a library of case studies, quotes, and short-form stories to support GTM campaigns.
• Create and map proof points for both upmarket deal support and scaled motions.
• Stand up a system to track, manage, and activate customer references and advocates.
• Launch and grow our customer community, engaging power customers and advocates.
• Conduct interviews and share insights with marketing and product teams.
• Recruit customers for panels, webinars, and advisory groups.
• Use AI tools to accelerate storytelling and opportunity identification.

Requirements

• 3–5+ years in customer marketing, content marketing, or customer advocacy within a B2B SaaS business.
• Strong storytelling and interview skills with a track record of delivering high-quality customer assets.
• Experience supporting both PLG and sales-led motions with targeted customer content.
• Ability to build relationships with internal teams and external customers.
• Familiarity with CRM and marketing tools (e.g. Salesforce, HubSpot).
• Experience launching or contributing to early-stage customer communities.
• Strong marketing writing skills to craft high-impact copy.
• Bonus: Hands-on use of AI tools for content drafting or repurposing.

Benefits

• Attractive salaries and stock options.
• Retirement plans and private healthcare.
• Unlimited holidays and enhanced parental leave.
• Investment in learning and personal development.