Senior Manager, Customer Marketing - Remote

Overview

ActiveCampaign is seeking a Senior Manager, Customer Marketing, to drive customer onboarding, upgrade/expansion revenue, and retention. In this role, you’ll be instrumental in driving growth as part of the ActiveCampaign revenue and performance team.

In Short

• Improve new customer onboarding, activate upsell/cross-sell opportunities across teams, and execute on customer retention initiatives
• Develop and execute customer marketing strategies that increase customer engagement, satisfaction, and revenue.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey.
• Develop and execute email, SMS, WhatsApp, and in-app campaigns to engage customers across multiple channels.
• Monitor and analyze campaign performance to optimize results and ROI.
• Collaborate with cross-functional teams, including product, sales, customer success, and analytics to drive continuous optimizations and best in class customer experience across all lifecycle programs and activations.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Manage and coach a team of 2 associates.

Requirements

• Bachelor's degree in marketing, business, or related field
• 8+ years of experience in customer marketing or a related field
• Strong understanding of customer behavior and segmentation
• Excellent communications skills across all mediums, and all levels of the organization
• Strong analytical skills and ability to use data to inform decisions
• Experience with A/B testing and experimentation
• Experience with SMS and/or WhatsApp a plus
• Experience with Pendo or Candu a plus

Benefits

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Collaborative and innovative work environment
• Flexible working hours
• Health and wellness programs
• Remote work options available