Senior Product Marketing Manager - Remote

Overview

The Senior Product Marketing Manager will shape the positioning, go-to-market strategy, and success of company profiles and review products on the G2 platform, collaborating closely with Product Management.

In Short

• Develop Product Positioning and Messaging
• Design concise narratives showcasing product benefits
• Analyze market trends and buyer feedback
• Develop and execute GTM strategies for new features
• Coordinate launch plans and cross-functional activities
• Synthesize seller and buyer insights for product recommendations
• Work closely with Product, Customer Success, and Sales teams
• Seek opportunities for professional development
• Support DEI and philanthropic initiatives
• Embrace a value-driven community

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• At least 4 years of experience in product marketing
• Strong written and verbal communication skills
• Experience in developing product value propositions
• Skilled in market and customer research
• Comfort with analytics and interpreting adoption data
• Ability to influence without authority
• Willingness to travel for team collaboration
• Certifications in Product Marketing are a plus

Benefits

• Inclusive and diverse work environment
• Opportunities for professional growth
• Supportive and value-driven community
• Commitment to DEI initiatives
• Access to training and development resources
• Employee resource groups celebrating diversity
• Flexible work arrangements
• Engagement in philanthropic activities
• Collaborative team culture
• Work with a global team