Senior Product Marketing Manager - Remote

Overview

At Heard, we’re building the financial back office for therapists and wellness practitioners in private practice, and we’re growing fast. With thousands of paying customers and strong product-market fit, we’re redefining how our story, products, and brand show up in the market.

In Short

• Own positioning, launches, and growth across the product portfolio.
• Lead product launches end-to-end, from messaging to measurement.
• Influence product roadmap based on customer and market signals.
• Conduct research and analysis to inform the go-to-market narrative.
• Drive product adoption and upsell conversion through targeted campaigns.
• Develop a data-driven product marketing content strategy.
• Optimize product marketing lifecycle strategy for long-term customer value.
• Collaborate with product, sales, and customer success teams.
• Define and report on key metrics related to product performance.

Requirements

• Experience in product marketing at a B2B SaaS company.
• Ability to influence stakeholders and align teams.
• Skilled in creating compelling product positioning and messaging.
• Experience in launching products and sustaining momentum.
• Understanding of brand and lifecycle marketing.
• Fluency in both strategy and execution.
• Attention to brand consistency across channels.

Benefits

• Opportunity to define a high-impact function in a growing company.
• Resources to build, test, and scale initiatives.
• Collaborative and fast-moving company culture.
• Competitive compensation, equity, and benefits.