Senior Product Marketing Manager - Remote

Overview

Geotab is seeking a Senior Product Marketing Manager who will play a crucial role in shaping and delivering the product message to end customers and channel partners, ensuring that Geotab’s story is clear and its products are widely adopted.

In Short

• Positioning & Messaging: Tell the product story in a clear and compelling way.
• Strategy: Build the holistic product marketing roadmap in alignment with business priorities.
• Ad-Hoc Projects/Process Development: Shape the Product Marketing craft at Geotab.
• Team Leadership: Mentor junior team members.
• Market & Competitive Intelligence: Develop customer insights and expertise.
• Analyst Relations: Create content and messaging for analyst briefings.
• Deep Subject Matter Expertise: Collaborate closely with the Product Manager.
• Content Creation: Develop a content strategy by buyer funnel stages.
• Sales Enablement: Equip the sales team with knowledge and resources.

Requirements

• 8+ years of experience in Product Marketing in SaaS.
• Post-Secondary Diploma/Degree in Engineering, Business/Marketing, or Computer Science.
• Strong analytical skills and a problem-solving mindset.
• Ability to analyze market trends and customer needs.
• Data-driven decision-making capabilities.
• Project Management skills with a focus on deadlines.
• Ability to thrive in a dynamic environment.
• Deep understanding of customer needs.
• Experience in mentoring and guiding junior members.
• Expertise in competitive analysis.

Benefits

• Flex working arrangements.
• Home office reimbursement program.
• Baby bonus & parental leave top up program.
• Online learning and networking opportunities.
• Electric vehicle purchase incentive program.
• Competitive medical and dental benefits.
• Retirement savings program.