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Senior Product Marketing Manager - Remote

Posted Yesterday
Marketing
Full Time
USA

Overview

The Senior Product Marketing Manager at Granicus will be responsible for creating product positioning and developing marketing programs to grow a product line over time, requiring technical product knowledge and market insights.

In Short

  • Work with customers, sales, and product teams to create product line sales strategy.
  • Maintain understanding of product line strengths and weaknesses.
  • Analyze data and conduct interviews to understand customer usage.
  • Perform competitive research to profile key competitors.
  • Conduct interviews to define buyer personas.
  • Develop product and solution-oriented content.
  • Plan the launch of new products and manage implementation.
  • Drive strategic demand generation efforts cross-functionally.

Requirements

  • 5+ years of B2B Software Product Marketing experience.
  • Experience in B2B customer experience and marketing automation preferred.
  • Ability to develop product positioning and demand generation programs.
  • Self-starter with curiosity to expand project scopes.
  • Experience in researching market landscapes and competitive intelligence.
  • Project management skills for managing multiple stakeholder priorities.
  • Strong written communication and presentation skills.
  • Comfortable interacting with clients and representing the company.
  • Experience working with international and virtual teams.

Benefits

  • Work in a mission-driven company recognized for its impact.
  • Collaborative environment with opportunities for growth.
  • Flexible work arrangements, including remote work.
  • Engagement with various stakeholders across government sectors.
  • Access to comprehensive cloud-based solutions.
Granicus logo

Granicus

Granicus is a leading technology company in the Govtech industry, dedicated to bridging the gap between governments and their constituents. With over 25 years of experience, Granicus has served more than 5,500 government agencies and 300 million citizen subscribers, providing cloud-based solutions that enhance communication, website design, meeting management, and records management. The company is committed to equitable and inclusive technology implementation, driving meaningful change in communities across the U.S., U.K., Australia, New Zealand, and Canada. Recognized on the GovTech 100 list for five consecutive years and celebrated as one of the best companies to work for, Granicus fosters a remote-first, diverse, and inclusive workplace culture, emphasizing employee engagement and well-being.

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