Growth Lead, Advertising - Remote

Overview

The Growth Lead at G2 will be pivotal in driving acquisition, activation, and retention strategies to enhance the company's Advertising revenue through a global growth strategy.

In Short

• Develop a global growth strategy aligned with GTM objectives.
• Lead planning and execution of initiatives for customer acquisition and retention.
• Collaborate cross-functionally to optimize performance across the customer journey.
• Own planning and outcomes for Growth campaigns.
• Measure and optimize campaigns for improved performance.
• Design and maintain an end-to-end customer journey for Advertising.
• Utilize data to inform strategic adjustments and measure effectiveness.
• Work closely with leadership to ensure alignment with business goals.
• Provide regular updates on progress and insights.
• Foster a culture of inclusivity and diversity.

Requirements

• A minimum of 5 years of experience in Advertising growth with a focus on PLG GTM.
• Ability to analyze data for measuring effectiveness of GTM motions.
• Effective communicator and collaborator across functions.
• Expertise in global growth marketing and strategic solutions.

Benefits

• Inclusive and diverse work environment.
• Opportunities for professional growth.
• Supportive community and culture.
• Engagement in DEI and philanthropic work.
• Flexible work arrangements.