Growth Lead - Remote

Overview

Packt is seeking a Growth Lead to expand direct reach and drive revenue within the Software Engineering and Architecture vertical, focusing on maximizing user acquisition and engagement through growth marketing activities.

In Short

• Develop and execute a growth strategy tailored to your vertical.
• Drive direct demand and engagement through growth marketing techniques.
• Collaborate with product leads to optimize existing tools and channels.
• Utilize analytics tools to track performance metrics and adjust strategies.
• Conduct experiments on conversion rate optimization and user flows.
• Engage in vertical-specific catalogue curation.
• Report on growth strategies and metrics to senior leadership.
• Stay current on industry trends and new tools.

Requirements

• 3-5 years in growth marketing or a related role.
• Experience driving growth through SEO, PPC, email, and content marketing.
• Strong analytical skills with proficiency in Google Analytics.
• High ownership and initiative in managing projects.
• Strong collaboration skills across functions.

Benefits

• Bonus scheme.
• 5-day working week.
• 25 days annual holiday plus bank holidays.
• Flexible hours within India.
• Training programs and certification.
• Group medical insurance.
• Wellness initiatives.