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Relationship Lead - Remote

Posted 15 weeks ago
Sales / Business
Full Time
India

Overview

The Relationship Lead (RL) plays a pivotal role in Packt’s tech publishing ecosystem by driving both the acquisition of high-caliber authors and the execution of post-publication marketing strategies. As a dynamic link between subject matter experts, developer and IT professional and practitioner communities, and Packt’s content goals, the RL is responsible for discovering influential voices in tech, nurturing long-term author relationships, and ensuring that each published title achieves visibility, engagement, and commercial success across all sales channels.

In Short

  • Drive tech book visibility on Amazon and other sales channels.
  • Develop tech influencer-focused marketing campaigns.
  • Lead outreach programs for endorsements and collaborations.
  • Partner with marketing teams for audience-specific messaging.
  • Manage bulk sales initiatives and vendor relationships.
  • Build relationships with tech communities and forums.
  • Plan online events to showcase books and authors.
  • Manage Amazon reviews and reputation.
  • Coordinate with teams on pricing and delivery for bulk orders.
  • Scout for high-profile tech authors and pitch opportunities.

Requirements

  • Experience in cloud computing or DevRel roles.
  • Strong marketing and community-building skills.
  • Ability to execute structured marketing campaigns.
  • Excellent communication and networking skills.
  • Familiarity with tech platforms like GitHub and Stack Overflow.
  • Experience in organizing tech events and webinars.
  • Proven track record of author engagement.
  • Ability to analyze campaign performance and ROI.
  • Proficiency in managing relationships with influencers.
  • Strong understanding of the tech publishing landscape.

Benefits

  • Bonus scheme.
  • 25 days annual holiday plus bank holidays.
  • Flexible working hours and remote work options.
  • Support for personal development and career progression.
  • Positive and supportive working environment.
  • Encouragement of social collaboration and knowledge sharing.
  • Focus on work-life balance.
  • Access to a range of flexible benefits.
  • Recognition of success stories and peer-to-peer recognition.
  • Culture that supports self-development.
Packt logo

Packt

Packt is a global technical publisher and learning provider dedicated to helping IT professionals leverage software in innovative ways. With a diverse team of over 400 staff primarily located in India and the UK, Packt offers a multimedia portfolio that includes more than 7,000 books, e-books, audiobooks, and video courses. The company is expanding its focus to create valuable content for tech leaders and decision-makers, particularly in the realm of Generative AI solutions. Packt fosters a supportive and flexible work environment that emphasizes personal development, collaboration, and a healthy work-life balance.

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