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Relationship Lead - Remote

Posted 4 days ago
Sales / Business
Full Time
India

Overview

The Relationship Lead (RL) plays a pivotal role in Packt’s publishing ecosystem by driving both the acquisition of high-caliber authors and the execution of post-publication marketing strategies. As a dynamic link between subject matter experts, developer communities, and Packt’s content goals, the RL is responsible for discovering influential voices in tech, nurturing long-term author relationships, and ensuring that each published title achieves visibility, engagement, and commercial success across all sales channels.

In Short

  • Drive book visibility on Amazon and other sales channels.
  • Support metadata optimization and audience-specific messaging.
  • Develop title-specific promotion plans.
  • Build relationships with developer communities and tech influencers.
  • Manage a pipeline of credible reviewers for new releases.
  • Coordinate influencer-led campaigns and track ROI.
  • Identify and engage influential tech professionals as authors.
  • Negotiate author contracts and manage onboarding.
  • Gather feedback for future book topics and marketing.
  • Ensure sustained post-launch visibility for titles.

Requirements

  • Strong persuasive skills and confidence in networking.
  • Understanding of tech personas and motivations.
  • Ability to run marketing campaigns and analyze metrics.
  • Experience with marketing tools and CRM systems.
  • Proficiency in managing relationships with influencers.
  • Organized and analytical mindset.
  • Ability to manage multiple titles and stakeholders.
  • Experience in community engagement and advocacy.
  • Strong communication skills.
  • Results-oriented approach.

Benefits

  • Bonus scheme.
  • 25 days’ holiday plus bank holidays.
  • Flexible hours and remote work options.
Packt logo

Packt

Packt is a global technical publisher and learning provider dedicated to helping IT professionals leverage software in innovative ways. With a diverse team of over 400 staff primarily located in India and the UK, Packt offers a multimedia portfolio that includes more than 7,000 books, e-books, audiobooks, and video courses. The company is expanding its focus to create valuable content for tech leaders and decision-makers, particularly in the realm of Generative AI solutions. Packt fosters a supportive and flexible work environment that emphasizes personal development, collaboration, and a healthy work-life balance.

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