Director, EU Sales & Business Development - Remote

Overview

At WHOOP, we're on a mission to unlock human performance and healthspan. We empower our members to perform at a higher level through a deeper understanding of their bodies and daily lives. As we expand our wholesale presence across the EU, we are seeking a Director, EU Sales & Business Development to lead our retail strategy across the region and establish WHOOP as the leading brand in performance wearable technology.

In Short

• Develop and execute the retail expansion strategy across the EU.
• Own the full sales cycle from prospecting to closing and onboarding.
• Establish a multi-year pipeline of high-impact partners.
• Serve as the lead relationship manager for all EU wholesale accounts.
• Build joint business plans with retail partners.
• Partner cross-functionally with various departments.
• Provide regular performance updates to senior leadership.
• Ensure compliance with EU regulations and WHOOP policies.

Requirements

• 10+ years of experience in wholesale sales or business development.
• Proven track record of launching brands across European markets.
• Strong network of retail and distribution contacts within the EU.
• Excellent negotiation skills.
• Strong commercial instincts and experience with forecasts.
• Experience working in a fast-paced, entrepreneurial environment.
• Excellent communication and relationship management skills.
• Willingness to travel 20–30% of the time across the EU.
• Passion for fitness and health.
• Multilingual proficiency is a plus.

Benefits

• Opportunity to lead a growing brand in the fitness tech space.
• Work in a remote-first environment.
• Collaborate with cross-functional teams.
• Impact the expansion strategy across the EU.
• Engage with a passionate community focused on health and performance.