Head of Marketing - Remote

Overview

Our UK client is seeking a proactive, strategic, and results-driven Head of Marketing to lead and coordinate their marketing initiatives. You will act as the central hub for all marketing activity, ensuring that campaigns, website projects, and revenue-generating initiatives are delivered effectively, on time, and on budget.

In Short

• Plan, coordinate, and execute multi-channel marketing campaigns (paid media, email, SEO, social, content) to generate qualified leads and support business growth.
• Set clear goals and KPIs for campaigns, internal team members, and contractors to ensure measurable outcomes.
• Act as the central point of coordination for all marketing initiatives, bringing structure, clarity, and accountability across the team.
• Oversee the rebuild of the company website, defining requirements, managing timelines, budgets, and deliverables with external web developers and designers.
• Suggest and prioritise new website features and conversion improvements that enhance user experience and lead generation.
• Manage and optimise existing marketing channels while identifying new revenue streams and campaign opportunities.
• Collaborate with internal teams and external partners to create and update marketing collateral, presentations, and promotional materials.
• Track and report on campaign performance, providing insights, analysis, and recommendations to improve ROI.
• Manage event planning and execution for company-hosted live events, ensuring brand consistency and effective lead capture.
• Work closely with the internal PPC Analyst, Web Analyst, and Marketing Assistant, guiding their efforts toward shared objectives.
• Successfully manage marketing budgets, ensuring efficient allocation that decreases cost-per-lead while improving lead quality.
• Maintain strong communication and stakeholder management, keeping leadership updated on performance, insights, and priorities.

Requirements

• Proven experience in a senior marketing role.
• Strong understanding of digital marketing channels and techniques.
• Excellent analytical skills and experience with data-driven decision making.
• Ability to lead and motivate a team.
• Strong project management skills.
• Exceptional communication and interpersonal skills.
• Experience with budget management.
• Knowledge of SEO and content marketing best practices.
• Experience in managing website development projects.
• Ability to work collaboratively with internal and external stakeholders.

Benefits

• Competitive salary.
• Opportunity to lead a dynamic marketing team.
• Flexible work environment.
• Professional development opportunities.
• Health and wellness benefits.
• Collaborative and innovative company culture.