Lifecycle Marketing Manager - Remote

Overview

As a Lifecycle Marketing Manager at Vanta, you will play a critical role in building and scaling a best-in-class lifecycle marketing function for our customers. You’ll design and execute data-driven, multi-channel programs that engage and educate customers across every stage of their journey—driving measurable impact on onboarding, activation, product adoption, retention, and expansion.

In Short

• Own lifecycle strategy and execution across email, in-product, and other channels.
• Map and maintain end-to-end customer journeys.
• Design and execute lifecycle programs from ideation through launch.
• Translate product usage into targeted lifecycle programs.
• Define segmentation and size audiences using product and CRM data.
• Use AI to accelerate personalization and automate workflows.
• Establish scalable experimentation frameworks.
• Drive cross-functional partnership to align on customer insights.
• Develop compelling messaging and content for B2B audiences.
• Own performance reporting and use insights for decision-making.

Requirements

• 4–6 years of B2B lifecycle marketing experience.
• Expertise in marketing automation and CRM systems.
• Strong analytical skills with behavioral data.
• Experience building triggered lifecycle programs.
• High product acumen and ability to identify impactful opportunities.
• Experience mapping customer journeys.
• Strong creative instincts across messaging and content.
• Experience running structured experimentation programs.
• Excellent cross-functional collaboration and project management skills.
• Familiarity with in-product messaging tools is a plus.

Benefits

• Industry-competitive salary and equity.
• Comprehensive medical, dental, and vision coverage.
• 16 weeks fully-paid Parental Leave.
• Health & wellness stipend.
• Remote workspace stipend.
• Commuter benefits for team members who report to the office.
• Family planning benefits.
• Matching 401(k) contribution with immediate vesting.
• Flexible PTO policy and Sick Time.
• 11 company-paid holidays.
• Virtual team building activities.