Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager is responsible for shaping lifecycle strategy, messaging, and optimizing templates that drive engagement, conversion, and retention across both drivers (B2C) and carriers (B2B).

In Short

• Own and evolve lifecycle programs for user engagement and retention.
• Develop revenue-generating lifecycle initiatives for both drivers and carriers.
• Plan and execute multi-channel lifecycle campaigns.
• Manage lifecycle marketing compliance and best practices.
• Own messaging and copy across all lifecycle touchpoints.
• Design and optimize email and lifecycle templates within marketing platforms.
• Lead A/B and multivariate testing for performance improvement.
• Analyze lifecycle performance metrics and translate insights into actions.
• Collaborate with cross-functional teams to align lifecycle messaging with business goals.
• Ensure high standards across messaging and execution.

Requirements

• 4+ years of experience in lifecycle or growth marketing.
• Experience in building and optimizing lifecycle journeys.
• Strong experience with marketing automation platforms.
• Proficient in designing email and lifecycle templates.
• Strong copywriting and analytical skills.
• Hands-on experience with A/B testing.
• Comfort with data analytics tools.
• Experience with templating languages.
• Excellent organizational and communication skills.

Benefits

• Equal Employment Opportunity Policy.
• Americans with Disabilities Act accommodations.