Lifecycle Marketing Manager - Remote

Overview

Berry Law is seeking a Lifecycle Marketing Manager to activate and monetize a 100k+ contact database through disciplined lifecycle strategy, precision email execution, and automated nurture programs.

In Short

• Orchestrate lifecycle strategy across prospects, active clients, and alumni
• Build and manage segmented email campaigns and automated nurture tracks in Lead Docket
• Support and help operationalize the firm’s transition from Lead Docket to HubSpot
• Align lifecycle programs with intake data, referral signals, and case status
• Deploy precision email offensives that drive cross-practice referrals and re-engagement
• Optimize performance through testing, timing, and message refinement
• Partner with Marketing, Data, and Intake to ensure lifecycle execution supports firm priorities

Requirements

• 5+ years of lifecycle, CRM, or retention marketing experience
• Working experience with HubSpot (email, workflows, segmentation) or direct involvement in a HubSpot migration
• Advanced skill in email marketing systems and methodologies
• Proven success managing large databases and automated nurture programs
• Strong analytical mindset with experience measuring engagement, conversion, and lifetime value
• Contractor mindset: execution-focused, accountable, and comfortable operating independently

Benefits

• Meaningful ownership and clear outcomes
• Opportunity to help modernize lifecycle marketing at scale
• Mission-driven culture in a veteran-led firm