Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager will own and drive our email marketing strategy across the entire customer lifecycle, from initial lead acquisition and nurturing to post-customer engagement.

In Short

• Develop and implement a comprehensive email marketing strategy.
• Manage the end-to-end email marketing process using Salesforce and Dotdigital.
• Build and maintain email lists and segments ensuring data accuracy.
• Design email nurture campaigns for lead qualification and customer engagement.
• Track and report performance metrics across email campaigns.
• Conduct customer and market research to improve email communications.
• Collaborate with various teams to ensure alignment in email communications.
• Implement A/B testing and optimization strategies for campaigns.
• Support the integration of business platforms and AI enhancements.
• Drive customer lifetime value and reduce churn through targeted email strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 4+ years of experience in email marketing or growth marketing roles.
• Hands-on experience with email marketing platforms like Dotdigital or Salesforce.
• Strong analytical skills and experience with data-driven marketing decisions.
• Excellent written and verbal communication skills.
• Experience with A/B testing and optimization techniques.
• Familiarity with marketing automation best practices.
• Proficiency in Google Workspace suite.
• Experience with project management tools is a plus.

Benefits

• Remote-first culture with collaborative work environment.
• Opportunities for career growth and development.
• Work with a forward-thinking team.
• Innovative solutions and exceptional customer care focus.
• Dynamic work atmosphere with a commitment to quality.