Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager will own and drive email marketing strategies across the customer lifecycle, aiming to increase revenue and improve customer loyalty.

In Short

• Develop and implement a comprehensive email marketing strategy.
• Manage the end-to-end email marketing process using Salesforce and Dotdigital.
• Build and maintain effective email lists and segments.
• Design email nurture campaigns for lead qualification.
• Increase customer lifetime value through targeted email plans.
• Collaborate with customer success teams to reduce churn.
• Monitor and analyze performance metrics.
• Conduct customer and market research.
• Work cross-functionally with various teams.
• Implement A/B testing and optimization strategies.

Requirements

• Bachelor’s degree in Marketing or related field.
• 4+ years of experience in email marketing, preferably in B2B SaaS.
• Strong hands-on experience with email marketing platforms.
• Experience with CRM tools like Salesforce.
• Proven ability to develop email strategies for lead generation and engagement.
• Strong analytical skills with data-driven decision-making.
• Excellent communication skills.
• Experience with A/B testing and optimization techniques.
• Familiarity with marketing automation best practices.
• Proficiency in Google Workspace suite.

Benefits

• Remote-first collaborative culture.
• Career growth opportunities.
• Dynamic and innovative work environment.
• Work with a forward-thinking team.
• Engagement in cutting-edge projects.