Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager will own and drive our email marketing strategy across the entire customer lifecycle, aiming to increase revenue, improve customer loyalty, and reduce churn for both B2C and B2B audiences.

In Short

• Develop and implement a comprehensive email marketing strategy.
• Own and manage the end-to-end email marketing process using Salesforce and Dotdigital.
• Build and maintain clean and effective email lists and segments.
• Design and implement email nurture campaigns.
• Increase customer lifetime value through targeted email marketing plans.
• Partner with customer success teams to reduce churn.
• Monitor and analyze email campaign performance metrics.
• Conduct customer and market research for better targeting.
• Collaborate with cross-functional teams to ensure alignment.
• Implement A/B testing to optimize email performance.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 4+ years of experience in email marketing or growth marketing roles.
• Strong hands-on experience with email marketing platforms.
• Experience with CRM systems like Salesforce or HubSpot.
• Proven track record in developing email marketing strategies.
• Strong analytical skills and data-driven decision making.
• Excellent written and verbal communication skills.
• Experience with A/B testing and optimization techniques.
• Familiarity with marketing automation best practices.
• Proficiency in Google Workspace suite.

Benefits

• Opportunity for career growth in a rapidly expanding company.
• Collaborative and innovative remote-first culture.
• Work with a dynamic and forward-thinking team.
• Flexible working environment.
• Engagement in cutting-edge projects for DTC e-commerce merchants.