Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager is responsible for owning lead intake, segmentation, and nurture across IYF’s full marketing funnel, translating demand generation strategy into well-executed journeys that engage funders, partners, employers, and donors.

In Short

• Own lead intake and lifecycle stage management.
• Design and optimize nurture journeys for key audiences.
• Lead email marketing strategy beyond newsletter production.
• Build and maintain marketing automation workflows.
• Produce regular performance reporting on funnel health.
• Collaborate with Business Development and Programs teams.
• Identify opportunities to improve conversion and engagement.
• Hands-on role focused on lifecycle design and execution.
• 5+ years experience in lifecycle or marketing operations.
• Fluent in English, both oral and written.

Requirements

• 5+ years of experience in lifecycle, email, or marketing operations roles.
• Hands-on experience managing a marketing automation platform.
• Strong analytical skills and comfort with funnel data.
• Excellent project management and collaboration skills.
• Experience with business development teams.
• Understanding of attribution concepts.
• Fluent in English, both oral and written.
• Cross-cultural communication skills.
• Excellent computer skills with MS Office.

Benefits

• Opportunity to make a global impact.
• Work with a diverse team of experts.
• Supportive and inclusive work culture.
• Growth and learning-oriented environment.
• Remote work flexibility.