Lifecycle Marketing Manager - Remote

Overview

As a Lifecycle Marketing Manager at Panorama Education, you will own and evolve the email marketing strategy to enhance student success and well-being through effective communication and engagement.

In Short

• Develop and execute email marketing campaigns.
• Optimize nurture programs based on user behavior.
• Build and deploy emails using HubSpot.
• Manage webinar logistics and post-event strategies.
• Collaborate with Sales for outbound engagement.
• Track and analyze key performance metrics.
• Ensure compliance with email marketing regulations.
• Stay updated on marketing trends and best practices.
• Work closely with design teams for email templates.
• Support lead follow-up processes and segmentation.

Requirements

• Experience in email marketing and campaign management.
• Proficiency with HubSpot or similar platforms.
• Strong analytical skills for performance tracking.
• Understanding of email marketing regulations.
• Ability to collaborate with cross-functional teams.
• Excellent communication and organizational skills.
• Experience with webinars and audience engagement.
• Knowledge of marketing automation workflows.
• Creative problem-solving abilities.
• Familiarity with design principles for marketing materials.

Benefits

• Work fully remote within the Continental United States.
• Opportunities for professional development.
• Collaborative and supportive team environment.
• Impactful work contributing to student success.
• Access to the latest marketing tools and technologies.
• Flexible work hours and a healthy work-life balance.
• Competitive salary and benefits package.
• Engagement in innovative projects and initiatives.
• Networking opportunities within the education sector.
• Commitment to diversity and inclusion in the workplace.