Retention Marketing Specialist - Remote

Overview

The Retention Marketing Specialist at Trupanion will focus on enhancing customer retention through various digital marketing strategies and initiatives.

In Short

• Optimize marketing channels for customer retention.
• Provide reporting on campaign performance and insights.
• Collaborate with cross-functional teams to launch retention campaigns.
• Manage social media accounts and content creation.
• Leverage A/B testing and segmentation strategies.
• Build and optimize email marketing campaigns.
• Identify opportunities to improve retention rates.
• Manage member stories and user-generated content.
• Provide administrative support for various projects.
• Support North American expansion initiatives.

Requirements

• 2+ years of relevant marketing experience.
• Proficiency in Microsoft Excel.
• Experience with email marketing tools like HubSpot.
• Understanding of HTML and CSS for email coding.
• Excellent copywriting skills.
• Experience with project management software.
• Strong analytical skills for data optimization.
• Ability to manage multiple projects and meet deadlines.
• Tenacity in learning new skills.
• Must love pets.

Benefits

• Employer-paid extended health coverage.
• Four weeks of paid time off and 11 paid float holidays.
• Five weeks paid sabbatical after five years.
• Employer-paid medical insurance for one pet.
• Paid time off to volunteer.
• Casual, pet-friendly work environment.