Sr. Manager, DTC Channel Strategy - Remote

Overview

The Sr. Manager, DTC Channel Strategy is a key commercial leader responsible for translating deep customer and business insights into actionable growth strategies that strengthen Wonderful Wines’ Direct-to-Consumer (DTC) channels.

In Short

• Lead opportunity assessments to identify new revenue streams.
• Translate consumer insights and market data into growth strategies.
• Build business cases for investments in new channels and partnerships.
• Continuously evaluate DTC performance against market trends.
• Partner with marketing to launch innovative product offerings.
• Design pricing and membership structures to attract new audiences.
• Oversee annual DTC sales plans and execute sales strategies.
• Serve as the internal expert on customer behavior and trends.
• Lead cross-functional teams to ensure alignment in execution.
• Drive measurable business results in revenue and customer value.

Requirements

• 7+ years in sales strategy or DTC growth.
• Proven success in driving revenue through acquisition and retention.
• Strong analytical skills with expertise in financial modeling.
• Excellent communication and influencing skills.
• Wine or premium beverage background preferred.
• Proficiency with CRM/eCommerce systems preferred.
• MBA strongly preferred.

Benefits

• Access to comprehensive medical coverage and wellness programs.
• Career advancement opportunities within the company.
• Focused learning and development resources.
• Mentorship program for career growth.
• Opportunities for community involvement and social responsibility.