Global Brand Director - Remote

Overview

The Global Brand Director will lead TheFork’s brand strategy in the European restaurant industry, ensuring the implementation of brand initiatives and fostering partnerships across various teams.

In Short

• Responsible for building TheFork’s brand leadership in Europe.
• Implement brand initiatives and guide teams across the organization.
• Lead content and communications strategy.
• Collaborate with Media and CRM teams for campaign execution.
• Enhance brand reputation among diners and restaurant partners.
• Utilize Consumer & Market Insights for strategic decisions.
• Integrate AI tools into team workflows.
• Manage and optimize marketing budgets.

Requirements

• Fluent in English; Spanish, Italian, or French is a plus.
• 12+ years in Marketing with a focus on brand building.
• Experience in defining and implementing brand platforms.
• Proven leadership of global and local teams.
• Expertise in content and creative development.
• Strong media expertise in performance and awareness.
• Experience in Brand Reputation and narrative development.
• Understanding of Consumer & Market Insights.
• Business financial understanding.
• Analytical mindset for data-driven decisions.

Benefits

• Flexible working environment with home office options.
• Competitive fixed salary and bonus.
• Lunch vouchers for each working day.
• International teams across 10 offices in Europe.
• Inclusive working environment.
• Lifestyle benefits for physical and leisure activities.
• Continuous learning and development programs.
• Health insurance fully covered by the company.
• Team building events.