Brand Director - Remote

Overview

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service – providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

In Short

• Develop and implement a compelling brand strategy that aligns with company goals and consumer needs.
• Oversee integrated campaigns that span digital, offline and experiential.
• Supercharge our organic social strategy.
• Collaborate with cross-functional teams to ensure brand alignment across all communications.
• Conduct market research and analyze consumer insights to refine brand strategy and positioning.
• Build and manage a high-performing brand team, fostering innovation and creativity.
• Monitor brand performance through key metrics and analytics, optimizing campaigns for engagement and conversion.
• Stay ahead of industry trends and emerging opportunities in mental health and wellness.
• Champion brand storytelling to create authentic, emotionally resonant narratives that drive community engagement.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 8+ years of experience in international marketing, growth marketing, or related fields.
• Proven track record of successfully launching and scaling marketing campaigns across multiple global markets.
• Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.
• Experience in digital marketing, performance marketing, and localization strategies.
• Excellent communication and leadership skills, with the ability to influence stakeholders across cultures.
• Fluency in multiple languages is a plus.
• Ability to travel internationally as needed.
• Ability to work in the US, to travel to our Mountain View, California offices up to three times per year and to an additional company offsite.

Benefits

• Competitive compensation
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• Holistic perks program (including free therapy, employee wellness, and more)
• Remote work with regular in-person bonding experiences sponsored by the company
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers