Senior Manager, Lifecycle Marketing - BetterHelp Business - Remote

Overview

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

In Short

• Own and evolve the end-to-end engagement strategy for employer-sponsored and EAP-covered populations.
• Lead full-funnel lifecycle strategy from awareness to retention.
• Design segmentation strategies for employer-provided employee lists.
• Develop awareness and activation campaigns to build trust and communicate value.
• Optimize messaging cadence and channel mix to drive engagement.
• Define KPIs across the full funnel to measure performance.
• Collaborate with cross-functional teams to align strategies with employer needs.
• Ensure communications meet privacy regulations.
• Build automated nurture journeys for employee engagement.
• Conduct A/B testing and lead experimentation strategy.

Requirements

• 7+ years of experience in lifecycle marketing, CRM, or engagement marketing.
• Experience in B2B2C models, ideally in healthcare or subscription-based services.
• Strong expertise in segmentation and marketing automation platforms.
• Deep analytical mindset and experience with performance data.
• Strong cross-functional leadership skills.
• Understanding of privacy, compliance, and responsible marketing practices.
• Experience managing employer-provided audience lists is a plus.

Benefits

• Remote work with regular in-person bonding experiences.
• Competitive compensation.
• Holistic perks program including free therapy and wellness programs.
• Excellent health, dental, and vision coverage.
• 401k benefits with employer matching.
• Opportunity to build impactful services that change lives.
• Provision of hardware or software to enhance productivity.
• A supportive community of co-workers.