Senior Lifecycle Marketing Manager - Remote

Overview

Loot Labs is on a mission to make collecting fun. We are passionate about bridging the gap between collectible markets and avid collectors.

In Short

• Lead end-to-end CRM efforts for Loot Labs.
• Own strategy, execution, and optimization of email, SMS, and website campaigns.
• Collaborate with Marketing, Creative, and Product teams.
• Design high-performance campaigns using data and automation.
• Manage automated lifecycle emails and campaigns.
• Implement test-and-learn strategies for continuous improvement.
• Analyze campaign results and provide actionable insights.
• Develop content that aligns with brand voice and campaign goals.
• Build and manage a CRM marketing calendar.
• Drive customer engagement and retention through effective strategies.

Requirements

• 5+ years in email or lifecycle marketing.
• Experience with automated lifecycle emails and campaigns.
• Proficiency in email service providers like Klaviyo.
• Strong understanding of email marketing metrics and best practices.
• Excellent communication and copywriting skills.
• Creative mindset for engaging content development.
• Strong project management skills.
• Bachelor’s degree in Marketing or related field preferred.
• Experience with HTML/CSS for email communications preferred.
• Interest in trading card games is a plus.

Benefits

• Opportunity to work in a dynamic and creative environment.
• Collaborative culture with passionate team members.
• Flexible working arrangements.
• Engagement in innovative marketing strategies.
• Potential for career growth within the company.