Senior Lifecycle Marketing Manager - Remote

Overview

Virta Health is pioneering a new standard of care for people to reclaim their lives. We are in the midst of a public health crisis: obesity rates are at an all-time high and over half of US adults have type 2 diabetes or prediabetes, and despite billions spent on new treatments, outcomes are largely worse. Virta reverses these diseases and delivers life-changing results by pairing individualized nutrition with ongoing care from a clinical support team. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives.

As Virta’s Senior Lifecycle Marketing Manager, you will empower members to reach their health goals by strategizing, creating, and testing cross-channel campaigns that foster meaningful engagement throughout their journey. In this role, you’ll work closely with the content, product, marketing, and design teams to shape, implement, and refine strategies. The ideal candidate is both a strategic thinker with a growth mindset and a master of operational execution.

In Short

• Design and manage behavior-driven, cross-channel campaigns (email, SMS, push, in-app, etc.) to drive enrollment, improve program engagement, and reduce churn.
• Leverage behavioral, demographic, and outcomes data to create personalized messaging and audience segments.
• Work closely with product, content, design, and analytics teams to identify gaps and opportunities in the member journey.
• Develop and execute experimentation roadmaps, conducting rigorous A/B testing to improve funnel performance.
• Become proficient in engagement platform Braze, as well as other relevant tools like Notion and Looker.
• Manage and optimize ongoing campaigns, leveraging A/B testing to gain insights into member needs.
• Collaborate with cross-functional teams to align on company goals and create a prioritized roadmap for campaigns.
• Strong communication and writing skills for impactful messaging.
• Exceptional organizational skills with a high attention to detail.
• A collaborative and analytical problem solver mindset.

Requirements

• 3+ years of experience in a Lifecycle or email marketing role.
• Proficient in email tools, HTML, and channel-specific best practices.
• Skilled in developing and executing lifecycle strategies.
• Excellent short-form writing skills for impactful messaging.
• Exceptional organizational skills with a high attention to detail.
• Team-oriented mindset with a track record of building strong partnerships.

Benefits

• Opportunity to work in a values-driven culture.
• Access to ongoing training and development.
• Work with a team that prioritizes positive impact.
• Remote-first company with flexible working arrangements.
• Competitive salary and benefits package.