Senior Manager, Lifecycle Marketing - Remote

Overview

The Senior Manager of Dasher Lifecycle Marketing will lead the team responsible for the end-to-end CRM strategy that supports Dashers across their full lifecycle, from onboarding through late-stage re-engagement.

In Short

• Own the full CRM lifecycle strategy for Dashers, including onboarding, activation, engagement, and churn mitigation.
• Lead and develop a high-performing team of eight Lifecycle Marketers.
• Oversee all CRM programs and campaigns.
• Partner with Campaign Operations for campaign launches.
• Lead the development of quarterly and annual CRM roadmaps.
• Collaborate with Analytics to define KPIs and analyze performance.
• Work with cross-functional teams to launch initiatives.
• Advance technical and strategic CRM capabilities.
• Drive innovation in personalization and automation.
• Represent lifecycle marketing in roadmap planning and leadership reviews.

Requirements

• 8+ years of experience in lifecycle, CRM, retention, or growth marketing.
• 3+ years of experience managing high-performing teams.
• Track record of delivering business impact through marketing programs.
• Strong stakeholder management and interpersonal skills.
• Hands-on experience with CRM technology platforms.
• Strong analytical skills and SQL proficiency is a plus.
• Excellent organizational skills.
• Growth mindset and collaborative spirit.

Benefits

• Comprehensive benefits package including medical, dental, and vision.
• 401(k) plan with employer matching.
• 16 weeks of paid parental leave.
• Flexible paid time off and sick leave.
• Wellness benefits and commuter benefits match.
• Disability and basic life insurance.
• Family-forming assistance.
• Mental health program.
• Opportunities for equity grants.
• Paid holidays.