Senior Lifecycle Marketing Manager - Remote

Overview

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

In Short

• Design and execute multi-channel lifecycle programs (email, in-app, SMS).
• Collaborate with Product Marketing to create compelling lifecycle campaigns.
• Partner with Customer Success to identify expansion opportunities.
• Own lifecycle execution systems and campaign logic.
• Align lifecycle programs with customer journey insights.
• Establish scalable lifecycle campaign architecture.
• Analyze campaign performance for optimization.
• Collaborate to create a connected customer lifecycle experience.

Requirements

• 3+ years in lifecycle marketing or related roles.
• Experience in building and optimizing lifecycle campaigns.
• Strong technical skills with Customer.io and Chameleon.
• Knowledge of Salesforce and Snowflake.
• Ability to manage multiple initiatives across teams.
• Excellent execution and measurement skills.

Benefits

• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote work with a monthly stipend.
• Family planning resources and support programs.
• Equity opportunities.
• Learning and Development program.