Lifecycle Marketing Manager - Onboarding & Activation - Remote

Overview

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

In Short

• Design and execute multi-channel onboarding and activation lifecycle programs.
• Own the onboarding lifecycle strategy.
• Partner closely with Product to support in-product onboarding experiences.
• Collaborate with the Onboarding team to ensure lifecycle programs complement live onboarding workflows.
• Define and optimize activation journeys based on product usage.
• Build proactive nudges and reminders for onboarding experiences.
• Own lifecycle execution systems and campaign logic.
• Work closely with Ops and Data to align onboarding programs with customer data.
• Establish a scalable onboarding lifecycle architecture.
• Analyze onboarding and activation performance.

Requirements

• A strong customer-centric mindset.
• 3+ years in lifecycle marketing or growth roles (preferably in SaaS).
• Proven experience in product-led onboarding or activation programs.
• Comfort partnering closely with Product and Onboarding teams.
• Strong technical fluency with Customer.io and Chameleon.
• Ability to manage multiple initiatives across teams.
• Strong execution and measurement skills.

Benefits

• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote work with a monthly work from home stipend.
• Family planning resources and specialized support programs.
• Equity opportunities.
• Learning and Development program.